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Your search for ethical fashion starts here.

The world's most ethical brands and retailers. Thousands of ethically made products. All in one place. All Onyou.

We’re in closed beta and will be launching soon. If you'd like to get early access enter your email above and we'll email you when it's ready.

Strict brand criteria

Using independent data and tools, we vet brands against our strict requirements.

Hundreds of brands

Easily find something that suits your style, budget and values.

Powerful filters

Filter by price, location, size, BIPOC-owned, vegan, and many more.

Universal checkout

Purchase products from multiple retailers all in one checkout.

Picture your
favourite t-shirt.

Think about all the memories its acquired over the years. Think about its colour. Its shape. Its fabric.
‍

Now, picture
its social impact.

Think of all the factors that went into making it. Who made it? What were their working conditions like? Was it made by a child? Harder to do, right?
‍
Enter Onyou.

Hundreds of brands

The world's most ethical brands all in one place.

Onyou is an ethical fashion marketplace dedicated to raising the standards of the global fashion industry.

With a focus on garment worker welfare, we scan hundreds of online brands and retailers to find the special few that are looking after and prioritising their garment workers.

How it works

Finding a brand that looks after its workers is as simple as using Onyou.

How Onyou works

Onyou only features brands that pay their workers living wage and have high levels of transparency regarding their manufacturing factories and facilities.

Find great brands

Finding a brand that looks after its workers is as simple as using Onyou. Want to be an Onyou seller? Click here.

Find great products

From the specific to the discovered, our search tools help you find products that fit your style, budget and values.

Shop securely

We provide the technology behind the Onyou marketplace, helping buyers and sellers connect and exchange. Maintaining those connections is our main priority.

Buying from an unknown brand can feel risky.

Fashion has a misinformation problem. Environmental and social initiatives are seemingly becoming less of an actual goal and more of a marketing strategy for brands.

Consumers are left to grapple with major moral questions: Are the products they’re buying actually ethical? Or are they just painted that way?

Brand Verification

Fact Check Your Clothes

We believe that you shouldn’t have to take a company’s word for it when they say they’re ethical. We have built an interactive experience that allows Onyou shoppers to look under the hood of a brand's production practices. Importantly, the evidence that backs up an ethical production claim is also available to be sense checked by shoppers.

User feedback

Sharing the love

From feedback on our prototypes, to messages of support, you inspire us to do our best work every day.

Ellen H

"Honestly i love this, I think it’ll help a lot of small businesses and educating people. I've been looking for a service like this for so long, and I'm really excited to see a company finally taking a pro-active approach to finding ethical alternatives for popular products."

Devon G

"It's nice to have a place where you can shop from brands that pay the living wage and look after their garment workers. Take it from me, I did my homework on all of them. It's an easy way to be an ethical shopper."

Sarah W

"Wow. I will definitely show this to a friend or two. This is such a good way to give people better access to ethical consumerism :)"

Anna B

"I'm so excited to use Onyou to find ethical alternatives to the clothes that I'd usually purchase from the high street. Right now actually I'm trying to find an ethical alternative to my favourite blazer and I'm having a hard time."

Tatyana A

"It's so important for people to know how companies are treating their workers. And also, it's good for the companies too! The more transparent they are with their consumers, the better it will be for them in the long run."

Mel H

"The last time this problem happened to me was just now. I don’t shop for clothes that often but I decided to do so today. I didn’t want to support any fast fashion brands but I found it pretty hard to find anything other than that."

FAQs

Your questions answered.

What is Onyou?

Onyou is an ethical fashion marketplace with a focus on garment worker welfare. We're on a mission to make it easy for people to discover and find something that fits their style, price range and values.

How do you verify a brand's ethical claims?

We only partner with brands that have high ethical production practices in their manufacturing factories and facilities, which are set out in Onyou's Labour Standards. These include payment of the living wage, safe and healthy working environments and the right to unionisation.

Onyou checks a brand's ethical claims by aggregating its supply chain data from independent sources such as the Open Apparel Registry to find out everything from factory locations, certifications to unionisation programs.

I'm a brand - how do I sell on Onyou?

If your website is powered by Shopify, BigCommerce or WooCommerce, you can apply to sell your products on Onyou by filling out our Partner Application Form.

Once you've filled out the application form, your application will be placed on a waitlist to sell on Onyou and reviewed by our partnership success team.

Our team then sends you back a 'Brand Impact Profile' that outlines your current social impact and whether our findings qualify you to be on the platform.

If approved, we will start the integration process with your ecommerce platform. Within minutes, you can set up your account, connect products, prices, and inventory.

When one of your products is purchased through Onyou, the order flows into your existing ecommerce platform ready to be fulfilled and shipped.

How do you define 'ethical' fashion?

As you're probably aware, the fashion industry is rife with information that is misleading and incorrect. As a consequence, the terms 'ethical', conscious' and 'honestly crafted' have lost credibility.

So, instead of relying on a brand saying they are 'ethical', we analyse their ethical claims by collecting supply chain information from independent data sources.

We use open data sources and tools for the aggregation and consolidation of the supply chain information released by brands. We also use data gathered by the Open Apparel Registry among others. This database, as well as datasets from trusted partners, means we can make data-driven and informed decisions as to what brands we partner with and whether they are indeed 'ethical'.

I don't see anything about a brand's environmental impact?

It's currently too hard to aggregate environmental data. When standardised, comprehensive environmental data becomes available, we will be able to incorporate it into our brand profiles – this could include carbon footprint calculations, product composition information, etc.

However, the best thing you can do is be more thoughtful about a purchase, and wear clothes that you already have.

Ultimately, this is what will lower the environmental impact of our purchases. And when you do purchase something, consider who it is your supporting.

Still have questions about Onyou? Contact us here.

Get early access

If there's a brand that looks after and supports its customers, garment workers and team, you'll find them on Onyou.

1,000s of products

World's best ethical brands

Expertly vetted

Universal checkout

Want to help us rebuild the future of fashion?

Because we’re going to need all the help we can get.

"Why, as an online shopper and being reasonably tech-savvy, do I have to trawl through the internet to find a product that doesn’t harm the planet or people? We’ve completely been disconnected from the reality of production."

Lucy Pink

Onyou Founder

Picture your favourite t-shirt.

Now, picture its social impact.